Ziyaad Altaf Mukaddam

• Supported the planning and execution of key SSU events and programs, including logistics and risk management.
• Managed Foodbank, Breakfast, BBQ programs, and the SSU Reception Desk.
• Ensured access to required personnel, facilities, and technical equipment for events.
• Conducted post-event evaluations to improve future activities.
• Provided software installation, maintenance, and troubleshooting support for staff, along with creating user guides for efficient equipment use.

Managed and optimized digital marketing campaigns under the guidance of the Founder, COO, and CMO, focusing on increasing brand engagement and discuss the bid strategies.

• Lead Generation Optimization: Despite a 56.5% decrease in the number of leads from Facebook compared to the previous period, optimizing that significantly increased the value per lead by 117.6%, indicating a strategic shift towards higher quality leads over quantity.
• Creative Development: Contributed to content creation that significantly enhanced brand visibility and engagement on multiple digital channels.
• Improved Cost-Efficiency: Successfully managed budget by reducing overall spending on Facebook campaigns by 5.4% while maintaining campaign reach and effectiveness, demonstrating strong budget management and resource allocation skills.

Focused on various activities in branding, content creation, and content ideation, supporting AACCI's communications and marketing efforts.

• Conducted comprehensive research on export opportunities and market conditions in the MENA region, providing valuable insights for AACCI 22 Arab member nations.
• Identified and facilitated stakeholder engagements, including events and business-to-business matching, enhancing member interactions and opportunities.
• Exposed to various activities in Branding, Content Creation, and Content Ideation, enhancing my practical skills in these areas.

• Executed various FOH operations and kitchen work during my time in this role.
• Demonstrated success by maximising customer satisfaction through the provision of top-class customer service at all times.
• Operated across numerous roles and provided assistance to management with carrying out key operations and duties.
• Obtained extensive knowledge of food safety standards, operations, policies and procedures